The idea of sensible housing is revolutionising the actual property trade, providing millennials and Gen-Z, a extra versatile, technology-driven, and accessible strategy to homeownership.
In contrast to the standard set-up, this mannequin utilises know-how to simplify buying, financing, and managing houses, making property possession extra possible for a brand new era.
One startup on the forefront of this motion is Libeen, co-founded by José Manuel Cartes and Sofía Iturbe. Their mission is to redefine homeownership, making it extra accessible and aligned with the wants of contemporary consumers.
As a part of our “What’s in a Title” sequence, Cartes and Iturbe share the story behind their firm’s identify and what it represents.
The story behind Libeen
When requested concerning the inspiration for the identify, Iturbe explains that they needed one thing trendy, aspirational, and distinctive. “We wanted a reputation that mirrored a brand new way of life and proudly owning,” she says. “Libeen comes from a fusion of ‘Reside’ + ‘Been,’ symbolising dwelling as we speak whereas constructing for tomorrow.”
Cartes provides that the identify displays their firm’s philosophy: “It’s about freedom, sensible monetary choices, and breaking away from outdated housing fashions. We wish folks to see homeownership not as a inflexible, lifelong dedication however as a extra versatile and accessible expertise.”
The naming journey
Discovering the right identify took time. “It was a course of that lasted a number of months,” Cartes admits. “We brainstormed, examined completely different concepts, and checked for area and trademark availability. We needed one thing international, memorable, and aligned with our imaginative and prescient.”
Having stated that, the crew understood that the identify needed to resonate with each native and worldwide audiences and be straightforward to recognise throughout completely different languages and cultures.
Navigating the digital presence
In as we speak’s digital world, securing a robust on-line presence is essential for any startup.
For Libeen, area identify availability performed a major function within the decision-making course of.
“Having Libeen.com from day one was important,” says Cartes. “It helped set up credibility and made it simpler for purchasers to seek out us on-line.”
Trademarking and model safety
Like every rising model, Libeen confronted challenges in securing emblems throughout completely different markets. “It took effort, however we prioritized authorized safety early on,” says Iturbe.
This made positive the model was safeguarded from the beginning, enabling a robust basis for future growth.
Will the identify evolve?
As Libeen continues to develop, the founders stay assured of their model identification.
“Our imaginative and prescient is daring,” Cartes says. “Whereas the Libeen identify will keep, we could discover sub-brands or extensions as we increase into new markets and companies.”
Does a reputation outline a startup’s success?
Whereas an important identify alone doesn’t assure success, the founding duo believes it performs a significant function in branding.
“A reputation needs to be memorable, scalable, and aligned with the model’s imaginative and prescient,” says Cartes. “Libeen stands out in the actual property house as a result of it indicators innovation.”
