Within the wake of the devastating Eaton hearth that tore via Altadena in January, a whole bunch of indicators sprouted up within the ash-laden yards of burned-down properties: “Altadena Not for Sale.”
The slogan signified a resistance towards exterior buyers trying to purchase up the droves of all of a sudden buildable tons. However because the summer time actual property market kicks into gear, not solely is Altadena on the market — it appears to be flying off the cabinets.
Roughly 145 burned tons have offered to this point, round 100 are at present listed, and dozens extra are in escrow. The id of each single purchaser isn’t clear, since many are obscured by trusts or restricted legal responsibility corporations, however actual property information and native sources recommend that builders are shopping for the lion’s share of tons.
It’s far outpacing the Palisades market, the place lower than 60 tons have offered for the reason that hearth and roughly 180 are sitting in the marketplace, typically for months.
Victor Becerra surveys his property on Wednesday, situated subsequent to a not too long ago offered property on Wapello Road. Becerra is rebuilding and stated he’s anxious for the neighborhood to “bloom once more.”
(Robert Gauthier / Los Angeles Occasions)
The roughly 250 tons offered and listed to this point in Altadena symbolize solely a small fraction of the 6,000 properties misplaced within the Eaton hearth, however the market will in all probability get even hotter. Every month has seen a rise in listings and gross sales, and native actual property brokers say the one factor holding extra from promoting is the sluggish course of of fireplace victims navigating insurance coverage claims and wrapping their heads across the actuality of rebuilding, which can in all probability take not less than half a decade.
“In an ideal world, my neighbors and I’d all rebuild, and 5 years from now, Altadena would look the identical because it did earlier than the fireplace,” stated one resident who requested to talk anonymously for concern of judgment from neighborhood members urging others to not promote. “Nevertheless it’s simply not life like.”
She listed the lot in Could and had a handful of presents in days. She ended up promoting to the best bidder, a midsize developer that has bought a number of different properties in Altadena.
“I’ll all the time love Altadena, however I don’t have the assets for a rebuild that might take half a decade,” she stated, echoing a Occasions report that stated hearth victims are hesitant to return to the neighborhood over fears that authorities officers received’t fast-track new improvement.
Regardless of the surge of tons hitting the market, demand has been regular, and much are promoting quick. By means of the primary 4 months of the yr, the median property in Altadena spent 19 days in the marketplace in contrast with 35 days over the identical stretch final yr, based on Redfin.
Tons have offered for as little as $330,000 and as a lot as $1.865 million, with most going for someplace between $500,000 and $700,000. The primary lot to hit the market listed for $449,000 and offered for $100,000 over the asking worth in an all-cash deal — although with the inflow in stock since then, consumers are sometimes paying simply the complete asking worth, no more.
“All people in Altadena thought they had been going to rebuild, however relying on their scenario, numerous the time it simply doesn’t make sense,” stated Ann Marie Ahern, an Altadena resident and actual property agent. “We wished to maintain issues native, however sadly, Altadena is on the market.”
Ahern at present has a list on Rubio Crest Avenue for $735,000. She stated a lot of the curiosity has come from both single builders searching for a mission or two, or giant builders hoping to purchase as many tons as attainable.
“One agent referred to as me and stated he has somebody trying to purchase 100 tons,” she stated.

Whereas many properties destroyed by the Eaton hearth are up on the market, some displaced residents proclaim their properties aren’t.
(Robert Gauthier / Los Angeles Occasions)
Of the gross sales to this point, round half of the burned properties have offered to consumers which have solely bought just one, whereas half have offered to consumers buying a number of tons together with Black Lion Properties, Iron Rings Altadena, Ocean Dev Inc., NP Altadena and Sheng Feng.
Ahern stated the buying spree is inflicting deep concern amongst locals that the brand new builds received’t match the appeal and quirks of Altadena, the place century-old Craftsmans mingle with Colonial Revivals and English Tudors. New improvement can even carry gentrification, which is why some nonprofits are trying to purchase up tons to resell them beneath market worth to displaced locals.
The collective concern? An Altadena ego dying, the place the neighborhood fades into suburban sprawl obscurity. The potential culprits? Builders.
However some say the vilification of builders is misplaced.
“The massive hazard going through Altadena isn’t gentrification. It’s that it received’t get constructed again in any respect,” stated Brock Harris, an actual property agent who has offered half a dozen burned tons, together with some to builders.
Harris stated most builders shopping for up tons aren’t enormous corporations trying to flip Altadena right into a neighborhood of tract properties. Slightly, it’s smaller builders able to taking up 5 to 10 initiatives per yr.
“If Altadena goes to come back again, we’d like far more builders coming in to assist out,” he stated. “In any other case, a decade from now, it’ll look desolate and unwelcoming with one home for each 5 tons.”
He stated rebuilding is a posh course of for a median citizen, and anybody contemplating that route ought to be ready to spend the subsequent three to 5 years yelling at inspectors and getting ripped off by contractors.
“Professionals would be the ones rebuilding the town,” he stated, since they’re extra geared up to deal with the “bureaucratic mess” of constructing a home in L.A.
He’s not shocked on the booming speculative market. Within the midst of a housing disaster — the place residence costs soar and empty land is scarce — a flat, buildable lot is a uncommon alternative.
Harris expects the brand new builds in Altadena to match those that burned down — to a level. One developer shopper advised him they plan to copy no matter model was there earlier than. If a Tudor burned down, construct a Tudor. If a Craftsman burned down, construct a Craftsman.
Locals say replication brings execs and cons. One draw back is that it doesn’t matter what model builders go for, the extent of workmanship from a century in the past can’t be copied as a result of costly means of constructing a home within the fashionable market and the skinny margins builders need to make a revenue. However fashionable constructing codes are rather more fire-resistant, which might shield the neighborhood from fires sooner or later.
Initially, some speculators had been involved that homebuyers can be hesitant to buy in an space that not too long ago burned. Nevertheless, in a state affected by earthquakes, landslides and rising seas, Californians have constantly proven that they’re advantageous residing and shopping for in disaster-prone areas. As presents pour in for tons within the burn zone, and with extreme lead ranges discovered within the properties that survived, it’s clear that the fires haven’t diminished demand for Altadena actual property.
The identical will be stated for the encircling foothill communities, resembling La Cañada Flintridge or Sierra Madre, the place a dry, windy day might put them on the identical threat for catastrophe. Within the months after the Eaton hearth, each markets are surging.
To the west, the realm of La Cañada Flintridge and La Crescenta-Montrose noticed 92 residence gross sales within the first 5 months of the yr in contrast with 70 throughout the identical stretch final yr. To the east in Sierra Madre, 40 properties offered within the first 5 months of the yr in contrast with 28 in 2024.
Fireplace victims purchasing for new properties are partly liable for the mini increase, stated actual property agent Chelby Crawford. She stated 10% of consumers at her open homes are individuals who misplaced their properties within the Eaton hearth.
Crawford listed a home within the foothills of La Cañada Flintridge in April, and it went underneath contract a month later. In March, she offered a house excessive alongside Angeles Crest Freeway to a displaced hearth sufferer, who had no drawback with the fire-prone location.
“Pasadena and La Cañada Flintridge are benefiting essentially the most,” she stated. “Fireplace victims are simply excited to search out their subsequent residence. It’s promoting season.”