Highlight on excellence: Helia’s Dimi Bartolillo on profitable large on the Australian Mortgage Awards

The agency clinched the 2024 AMA “SPRNT (LBH) Finest Business Advertising Marketing campaign” award. Helia’s profitable edge got here right down to its daring, insight-driven method to trade advertising, thanks partly to its “Higher, Sooner, Brighter” marketing campaign, which challenged long-standing misconceptions about lenders mortgage insurance coverage (LMI), by reframing it as a strategic device that empowers residence patrons – not only a price to be defined.