Zenlist is a mobile-first app that allows brokers and homebuyers to go looking properties collectively. Zenlist has greater than 35,000 customers and a number of brokerage and MLS partnerships.
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Realtor.com has acquired collaborative house search app Zenlist, in accordance with an announcement early Monday morning.
Launched in 2016, Zenlist allows purchaser’s brokers and their purchasers to seek for properties collectively. Zenlist additionally provides an in-app communications system, the place brokers and homebuyers can immediately share listings, swap notes about potential houses and map out a tour itinerary utilizing Google Maps. The app additionally gives an agent dashboard, the place brokers can see which listings their purchasers have considered, saved, and despatched inquiries about.
Zenlist pulls property info straight from a number of itemizing companies (MLSs) and has partnered with a number of main MLSs and brokerages, together with Houwzer, Baird & Warner, and the San Francisco Affiliation of Realtors (SFAR) MLS. The app at the moment has a consumer base of greater than 35,000 brokers.
The app acquired a four-star evaluate in 2022 from Inman tech reviewer Craig Rowe, who mentioned Zenlist’s interface gave brokers the “capability to interact homeshoppers and encourage communication throughout the itemizing house” and “higher [allows them] to craft narratives round properties and the companies they supply.”
Anna Marie Castiglioni, Realtor.com
“We’re excited to affix the staff at Realtor.com and look at this acquisition as an unbelievable alternative for our prospects and staff,” Zenlist founder and CEO Tom MacLeod mentioned in a ready assertion. “By tapping into Realtor.com’s trusted model and scale, we’ll be capable of improve our platform, broaden our choices, and proceed delivering top-tier companies and instruments to much more business companions and professionals.”
Realtor.com Subsequent’s head, Anna Marie Castiglioni, mentioned the acquisition of Zenlist aligns with the portal’s overarching mission to assist brokers and customers keep on the reducing fringe of the market.
“As shifting dynamics reshape the true property business, Realtor.com is investing in expertise and instruments that assist our business companions and actual property professionals keep resilient, related and prepared for what’s subsequent,” she mentioned in a written assertion. “The acquisition of Zenlist marks a step ahead in that effort.”
“With Zenlist, we goal to ship a extra trendy, clear and cooperative shopper shopping for and promoting expertise — at a time when belief, openness and innovation matter greater than ever,” she added.
Electronic mail Marian McPherson
