The primary vacant lot in Altadena went up on the market in late January. The itemizing promised “nice alternative to construct” after the Eaton fireplace destroyed the house beforehand on the positioning.
Just a few weeks later got here half a dozen extra listings. Now the floodgates seem open.
“There’s so many to select from,” mentioned Jeremy Hardy, an actual property agent with Craig Estates & Nice Properties.
Two months after fires that tore by means of Los Angeles County and destroyed or critically broken greater than 12,000 properties, property house owners in Altadena and Pacific Palisades are more and more promoting their burned tons slightly than undertake a time-consuming and expensive rebuilding course of.
As of Monday morning, there have been 49 burned tons on the market in Pacific Palisades, in accordance with Zillow. In Altadena, there have been 32.
Actual property brokers mentioned their purchasers who selected to promote, or are debating it, are doing so for quite a lot of causes. Some doubt they’ve the cash to rebuild. Others are aged and don’t need their final years consumed by development. Just a few had owned rental properties and determined holding them was not well worth the trouble.
Many — if not most — of the individuals excited about shopping for burned tons have been builders, in accordance with brokers.
It’s maybe not stunning. Vacant land is usually purchased with money. Building is time consuming, tense and costly in regular instances, not to mention in a catastrophe zone with poisonous waste.
So much on the market within the 400 block of East Marigold Avenue in Altadena.
(Juliana Yamada / Los Angeles Instances)
“Constructing a home is likely one of the most complicated and extremely regulated actions you probably can have interaction in,” mentioned Brock Harris, a Keller Williams actual property agent who had the primary burned lot itemizing in Altadena, which offered to a builder.
The developer inflow may assist communities construct again faster. However it’s additionally elevating fears about gentrification and whether or not longtime house owners are getting a good worth. These considerations are notably excessive in middle-class Altadena the place residents have proclaimed that “Altadena will not be on the market” by means of indicators and rallies.
Not less than eight burned tons have been offered in Altadena, with most promoting within the $500,000 to $600,000 vary, in accordance with Zillow.
Lisa Haussler, an actual property agent with Coldwell Banker who misplaced her Altadena dwelling within the fireplace, estimates these tons are promoting for round two-thirds of what the land would have fetched earlier than the fireplace. Haussler mentioned that whereas she understands why individuals wish to promote now, she’s recommending they pause — at the very least till the cleanup is additional underway and it could be simpler to draw increased bids.
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She mentioned the very fact builders are shopping for exhibits they consider there’s cash to be made.
“For our purchasers, we’re actually counseling to take a beat and let’s see what occurs,” mentioned Haussler, who plans to rebuild her home.
Within the years earlier than the fires, Altadena dwelling costs soared, which boosted current householders’ wealth but in addition priced out many individuals who grew up right here.

So much on the market within the 2900 block of Emerson Manner in Altadena.
(Juliana Yamada/Los Angeles Instances)
Analysis suggests dwelling values may escalate additional. Catastrophe restoration consultants say it’s often individuals of extra modest means who hit a wall within the rebuilding course of and find yourself promoting their tons to builders and high-income people who construct pricier properties.
Within the course of, fireplace victims can see their wealth stripped in the event that they promote too low, particularly in the event that they had been underinsured.
Heavenly Hughes, who grew up in Altadena, mentioned that given the nation’s revenue disparities, she has explicit concern in regards to the city’s long-standing Black group, which was already dwindling due to pre-fire gentrification and noticed its properties severely broken or destroyed at increased charges than different teams throughout the blaze.
“Will we, as a Black group, be worn out?” mentioned Hughes, who runs the Black-focused mutual support group My Tribe Rise.
Nicole Lambrou, an city planning professor at Cal Poly Pomona, studied rebuilding efforts in Paradise, Calif., the place the Camp fireplace destroyed greater than 80% of the city’s properties in 2018.
She and her colleagues from UC Merced and UCLA discovered that 5 years after the destruction, incomes, training ranges and residential costs had been all increased.
“Everybody was telling us that there’s only a new demographic of individuals shifting in,” Lambrou mentioned.
The method would begin with lot gross sales.
Berkshire Hathaway agent Kurt Frejlach mentioned he had about 4 affords — all from builders — on an almost 9,000-square-foot lot that he listed for $625,000.
He mentioned his shopper’s mother had moved out of the property earlier than the fires into an assisted dwelling facility and the household determined to promote after the home burned and “earlier than the market is inundated with tons.”
The lot offered final month for $680,000. Frejlach mentioned he isn’t certain precisely what the successful bidder will construct, however he estimated they’d spend $600,000 to construct a home and promote it for $1.7 million, about $300,000 greater than what Zillow estimated the now-burned home was price earlier than the fires.
Lambrou mentioned insurance policies that restrict absentee homeownership may blunt gentrification, however some brokers mentioned builders play a wanted position, as a result of many householders won’t have the assets to rebuild.
“You don’t wish to stay in a neighborhood the place you simply have empty land all over the place,” mentioned Ramiro Rivas, an actual property agent with the Company who can also be a member of the Altadena City and Nation Membership, which burned down. “The true property group, we’re not attempting to promote properties from beneath individuals — individuals are personally reaching out, as a result of they want that assist.”
Hughes of My Tribe Rise mentioned she’s working to assist the group another way.
She mentioned she is attempting to match fireplace victims with nonprofits that may provide funding to assist individuals preserve their land. She’s additionally attempting to match individuals who really want to promote with individuals from Altadena who wish to purchase.
“We wish them to have choices,” Hughes mentioned, “to allow them to know that is accessible.”