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In This Article
Yearly, Zillow releases its checklist of the prime U.S. housing markets for 2025 primarily based on projected residence worth progress, job tendencies, and purchaser competitors. For conventional actual property traders, these cities may look like gold mines. However for short-term rental (STR) traders, the questions are solely completely different:
Are STRs authorized and sustainable in these cities?
Will demand maintain sturdy regardless of regulation dangers?
Are you able to really generate optimistic money stream, or will residence costs eat your income?
Lots of Zillow’s picks aren’t trip rental scorching spots—they’re rising, high-demand residential markets the place rules, taxes, and competitors can complicate STR investing. So, do any of them work for STRs?
How Zillow Selected These Markets
Zillow’s 2025 hottest markets had been ranked primarily based on:
Residence worth progress: Projected appreciation for 2025
Proprietor-occupied family progress: Extra everlasting residents shifting in
Job progress vs. new building: Demand for housing outpacing new builds
Pace of residence gross sales: Markets the place properties promote the quickest
These elements sign sturdy residence appreciation and purchaser demand, which is superb for home flippers or long-term landlords.
Nevertheless, STRs’ success depends on solely various factors: occupancy charges, seasonality, authorized restrictions, and affordability. We use information from AirDNA and Zillow (information from March 13, 2025) to develop our rating system and evaluate it to different markets.
I seek advice from a “regulation overview,” which hyperlinks to every respective metropolis’s on-line regulation info and supplies my overview of how strict its rules could also be in contrast to these of different markets.
Mild = STR-friendly: A easy allow is the very best regulation.
Average = Proceed with warning: You are able to do STRs, nevertheless it turns into tougher with cap limits, permits, and restrictions, and it may change at any second.
Heavy = Sturdy opposition to STRs: Greater charges and extra necessities to be allowed to function.
With out any additional ado, right here’s a breakdown of Zillow’s prime 10 markets and their viability as STRs.
Buffalo, NY
Market efficiency metrics:
AirDNA rating: 41/100 (Low)
Annual income (AR): $29,500 (+11% YOY)
Common every day price (ADR): $186.5
Occupancy price: 51%
RevPAR: $99 (+10% YOY)
Lively listings: 1,273 (+5% YOY)
Zillow median residence value: $224,133 (+5.5% YOY)
Yield: 14.3%
Regulation overview: Average
Execs:
Potential fallback plan: May work as a long-term rental if STR fails.
Vacationer demand: Proximity to Niagara Falls supplies some demand.
Affordability: Residence costs are affordable, with a strong yield of 14.3%.
Cons:
Seasonality: Probably impacted by colder months, decreasing occupancy.
Regulatory hurdles: Allow necessities and registration add friction for traders.
Booming market: As certainly one of Zillow’s prime markets, competitors is rising.
Closing verdict: C+
Buffalo presents average STR potential resulting from its affordable residence costs and yield, however regulatory constraints and seasonality dangers maintain it again. It might work higher as a hybrid STR plus mid-term rental (MTR) technique catering to touring professionals, nurses, or school renters.
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Indianapolis, IN
Market efficiency metrics:
AirDNA market rating: 83/100 (Good)
Annual income (AR): $28.7K (+12% YOY)
Occupancy price: 48% (+1% YOY)
Common every day price (ADR): $200.57 (+11% YOY)
RevPAR: $98.58 (+13% YOY)
Lively listings: 4,026 (+22% YOY)
Zillow median residence value: $222,887 (+3.6% YOY)
Regulation overview: Excessive
Execs:
Excessive investability AirDNA rating (77): Sturdy market fundamentals for actual property funding. This metric compares the price of properties utilizing Zillow residence worth information to the common earnings of full-time short-term leases on Airbnb and Vrbo.
Income progress (92): One of many highest-growing income markets. We calculate this by trying on the change in year-over-year RevPAR for properties that acquired bookings in each durations.
ADR improve (+11% YOY): Day by day charges are rising, suggesting extra substantial host pricing energy.
Cons:
Oversaturation threat: Listings grew 22% YOY, that means competitors may outpace demand.
Tourism drawbacks: No standout vacationer points of interest that drive year-round demand until you’re a race automobile fanatic.
Closing verdict: C-
Indianapolis has sturdy funding fundamentals and income progress, however sturdy itemizing progress and weak tourism attraction make STRs a high-risk play. The market may change into oversaturated, making occupancy and pricing risky. This market is finest suited to mid-term leases (MTRs) focusing on touring professionals, sports activities occasions, and conventions.
Windfall, RI
Market efficiency metrics:
AirDNA market rating: 21/100 (Weak)
Annual income (AR): $47.4K (+5% YOY)
Occupancy price: 59%
Common every day price (ADR): $314.50 (-1% YOY)
RevPAR: $189.69 (+3% YOY)
Lively listings: 2,016 (+4% YOY)
Zillow median residence value: $403,947 (+6.3% YOY)
Regulation overview: Excessive restrictions and zoning limitations
Regulation overview: Average to excessive
Execs:
Excessive income potential: One of many highest ADRs on this rating ($314.50) and strong annual income ($47.4K).
Rising rental demand: Occupancy charges are greater than many different cities on this checklist.
Cons:
Excessive residence costs: The median residence value of $403K makes producing sturdy STR money stream troublesome.
Regulatory limitations: Strict owner-occupancy guidelines and zoning limits on multifamily STRs.
Seasonality and competitors: Demand fluctuates exterior of summer time and tutorial seasons, making year-round bookings inconsistent.
Closing verdict: D+
Windfall presents sturdy income potential for the correct property kind, however the excessive price of entry, regulatory complexity, and seasonal fluctuations make it a dangerous STR funding. Traders would wish a waterfront or luxurious itemizing in a primary location to make STRs viable right here. For many, the limitations to entry and inconsistent demand make this a weak STR market. Mid-term leases (MTRs) focusing on school college students, professors, or company vacationers could also be a greater choice on this space.
Hartford, CT
Market efficiency metrics:
AirDNA market rating: 90/100 (Sturdy)
Annual income (AR): $26.5K (+10% YOY)
Occupancy price: 55% (+6% YOY)
Common every day price (ADR): $166.64 (+3% YOY)
RevPAR: $93.76 (+9% YOY)
Lively listings: 939 (+17% YOY)
Zillow median residence value: $179,170 (+8.2% YOY)
Yield: 14.7% (Good)
Regulation overview: Excessive
Execs:
Excessive AirDNA market rating (90): Signifies sturdy demand, income progress, and funding potential.
Low residence costs: In comparison with different STR markets, resulting in strong money stream potential.
Annual income: For a low-cost market, it checks out, and the 14.7% yield is a powerful return on funding.
Cons:
Listings improve: At 17% yr over yr, this might sign oversaturation within the close to future.
Regulatory tightening: STRs will change into costlier, particularly with licensing charges, zoning permits, and insurance coverage necessities.
Closing Verdict: C+
Hartford presents first rate STR money stream, sturdy appreciation potential, and a rising rental market, however incoming rules may make it extra expensive and difficult to function legally. Traders have to be diligent about zoning, permits, and compliance to keep away from fines or operational shutdowns.
Given the rising competitors and the potential for extra restrictions, traders ought to rigorously weigh long-term STR viability earlier than coming into the market. Mid-term leases (MTRs) catering to professionals, touring nurses, and college students could also be a safer, extra steady choice on this market.
Philadelphia, PA
Market efficiency metrics:
AirDNA market rating: 70/100 (Average)
Annual income (AR): $28.6K (+15% YOY)
Occupancy price: 54% (+6% YOY)
Common every day price (ADR): $172.70 (+9% YOY)
RevPAR: $95.29 (+16% YOY)
Lively listings: 6,747 (+3% YOY)
Zillow median residence value: $218,590 (+3.9% YOY)
Yield: 13.2% (First rate)
Regulation overview: Average to excessive
Execs:
Above-average tourism demand: Constant year-round bookings pushed by historical past, sports activities, enterprise journey, and vital occasions.
Sturdy income progress: Annual income is up 15% yearly, and RevPAR is rising by 16%.
Cons:
6,747 lively listings: Up 3% YOY, making it more durable for brand new hosts to face out.
Difficult allow course of: A number of licenses and zoning approvals.
Closing Verdict: C+
Philadelphia’s short-term rental market presents sturdy income potential however comes with heavy competitors, strict rules, and tax burdens. Distinctive, high-end, and experience-driven properties have the very best likelihood of success, whereas common listings wrestle to face out.
Traders Philadelphia should be ready to navigate zoning, permits, and compliance hurdles. The lodge tax and metropolis enforcement of rules add prices and dangers, making this a greater marketplace for premium STRs or mid-term leases (MTRs) catering to enterprise vacationers, medical professionals, and long-term vacationers.
St. Louis, MO
Market efficiency metrics:
AirDNA market rating: 71/100 (Average)
Annual income (AR): $29K (+7% YOY)
Occupancy price: 54% (+5% YOY)
Common every day price (ADR): $176.81 (+2% YOY)
RevPAR: $98.10 (+7% YOY)
Lively listings: 3,325 (-9% YOY)
Zillow median residence value: $173,661 (+2.4% YOY)
Yield: 16.8% (Among the best)
Regulation overview: Average
Execs:
Excessive STR yields: These are at 16.8%, due to reasonably priced residence costs and substantial rental earnings.
Listings decline: This quantity went down 9% YoY, indicating a possible discount in competitors as new rules take impact.
Cons:
New rules: May gradual STR funding, notably for non-owner-occupied properties.
Two-night minimal keep requirement: This might restrict flexibility and cut back bookings from one-night enterprise vacationers in some areas.
Closing Verdict: B-
St. Louis has been a top-tier money stream marketplace for STR traders, with low residence costs, excessive rental yields, and regular demand. Nevertheless, new rules may make it more durable for traders to enter and function profitably in the long term.
St. Louis stays among the finest markets for STR money stream. Nonetheless, traders ought to intently watch regulatory developments and guarantee their STRs adjust to new allowing and enforcement measures. Those that navigate the brand new guidelines may nonetheless see sturdy returns, however non-owner-occupied STRs will face rising restrictions.
Charlotte, NC
Market efficiency metrics:
AirDNA market rating: 92/100 (Sturdy)
Annual income (AR): $32.1K (+14% YOY)
Occupancy price: 55% (+10% YOY)
Common every day price (ADR): $195.07 (+5% YOY)
RevPAR: $109.82 (+15% YOY)
Lively listings: 4,625 (+2% YOY)
Zillow median residence value: $393,531 (+0.9% YOY)
Yield: 8% (Low)
Regulation overview: Average to excessive
Execs:
Excessive income progress: Annual income is up 14% YoY, and RevPAR is rising by 15%.
Occupancy price: Rising, suggesting sturdy demand.
Rising tourism and enterprise journey: Pushed by Charlotte’s monetary sector, sports activities groups, and occasions.
Cons:
Residence costs: Producing sturdy STR money stream is difficult.
Low yield (8%): Traders could wrestle to interrupt even, particularly with mortgage prices.
Closing Verdict: B-
Charlotte presents rising STR income progress and robust demand, however excessive residence costs and low yield make it troublesome for many traders to realize sturdy money stream. The market favors luxurious, high-end STRs with distinctive facilities, whereas normal listings could wrestle with profitability.
For traders contemplating Charlotte, make sure to consider taxes, zoning restrictions, and residential costs earlier than coming into the market. Mid-term leases (MTRs) focusing on enterprise professionals, medical vacationers, and company relocations could present a extra steady different on this rising metropolis.
Kansas Metropolis, MO
Market efficiency metrics:
AirDNA market rating: 98/100 (Glorious)
Annual income (AR): $35.9K (+20% YOY)
Occupancy price: 57% (+9% YOY)
Common every day price (ADR): $206.41 (+11% YOY)
RevPAR: $120.25 (+20% YOY)
Lively listings: 2,668 (-5% YOY)
Zillow median residence value: $236,159 (+3.1% YOY)
Yield: 15.3% (Sturdy)
Regulation overview: Average
Execs:
Excessive income potential: Annual income is up 20% yr over yr, and RevPAR can also be rising 20%—one of many strongest progress charges on this checklist.
Demand rising: Occupancy is up 9% YOY, suggesting a wholesome short-term rental market.
Constant tourism: Sturdy native sports activities, music, and meals scene.
Cons:
Kansas Metropolis is rising STR oversight, and rules could tighten additional.
Zoning legal guidelines: Notably in residential areas with STR limitations.
Closing Verdict: B
Kansas Metropolis stays one of many strongest STR markets on this checklist. It’s reasonably priced, has excessive income potential, and has a powerful yield. The mix of rising occupancy, sturdy income progress, and declining lively listings makes it a horny funding selection.
Nevertheless, potential regulatory shifts and rising metropolis oversight imply traders should keep knowledgeable and guarantee compliance to keep away from expensive fines or shutdowns. Those that safe the correct property in a positive zoning space may see substantial long-term success, however new traders ought to rigorously consider neighborhood rules earlier than shopping for.
Richmond, VA
Market efficiency metrics:
AirDNA market rating: 89/100 (Sturdy)
Annual income (AR): $29.3K (+9% YOY)
Occupancy price: 57% (+5% YOY)
Common every day price (ADR): $173.70 (+3% YOY)
RevPAR: $100.32 (+8% YOY)
Lively listings: 1,579 (+7% YOY)
Zillow median residence value: $355,189 (+3.8% YOY)
Yield: 8% (Low)
Regulation overview: Average
Execs:
Sturdy STR demand: Excessive occupancy (57%) and rising income (+9% YOY).
Excessive tourism and rental demand: A rising arts, meals, and historical past scene brings guests year-round.
Cons
Residence costs: Limiting money stream potential and making it troublesome to realize sturdy ROI.
Low yield (8%): Most traders will wrestle to realize sturdy short-term returns.
Strict owner-occupied guidelines: In residential zones, it’s robust for full-time traders to function STRs.
Closing Verdict: C+
Richmond presents sturdy rental demand, steady occupancy, and rising income, however low money stream, strict zoning legal guidelines, and excessive allow prices make STR investing troublesome.
STRs solely make sense for owner-occupied hosts or traders focusing on nonresidential zones, the place there may be extra flexibility. Because of zoning restrictions on multifamily buildings, Richmond is a tricky market to develop in for these trying to scale STRs.
General, Richmond is healthier suited to mid-term leases (MTRs) focusing on enterprise vacationers, college students, and distant employees fairly than short-term trip leases. Traders ought to rigorously consider compliance prices earlier than coming into this market.
Salt Lake Metropolis, UT
Market efficiency metrics:
AirDNA market rating: 31/100 (Weak)
Annual income (AR): $36K (+3% YOY)
Occupancy price: 61% (+1% YOY)
Common every day price (ADR): $205.03 (+1% YOY)
RevPAR: $119.57 (+2% YOY)
Lively listings: 4,740 (+4% YOY)
Zillow median residence value: $559,027 (+2.7% YOY)
Yield: 6% (Low)
Regulation overview: Excessive
Execs:
Sturdy occupancy price (61%): Demand exists, notably from outside tourism and ski season guests.
ADR is excessive: Serving to increase total income potential.
Cons:
Residence costs: A median value of $559,027 makes it troublesome to realize optimistic money stream.
STRs are solely allowed in business and mixed-use zones, considerably limiting accessible stock for STR traders.
Closing Verdict: D+
Salt Lake Metropolis’s short-term rental market is among the riskiest on this checklist resulting from zoning restrictions, excessive residence costs, and the looming risk of a statewide ban on STRs. Whereas occupancy charges and every day income are first rate, limitations to entry are steep, and authorized dangers may make STR investments unsustainable in the long term.
Closing Rating of Zillow’s STR Markets for 2025
Kansas Metropolis, MO: B
St. Louis, MO: B-
Charlotte, NC: B-
Buffalo, NY: C+
Philadelphia, PA: C+
Hartford, CT: C+
Richmond, VA: C+
Indianapolis, IN: C-
Windfall, RI: D+
Salt Lake Metropolis, UT: D+
Ought to You Put money into These STR Markets?
In case you’re new to STRs, I don’t advocate investing in any of those cities until:
You absolutely perceive native STR rules and may navigate permits.
You purchase an unrestricted property that isn’t liable to future bans.
You recognize the market effectively and have a backup LTR plan.
I at all times choose correct trip rental locations over cities like these. However if you’d like an exit technique, excessive LTR demand and appreciation could be sturdy outs.
Closing Ideas
Rules matter greater than income potential. STR-friendly trip cities are inclined to beat oversaturated metro markets. Select correctly.
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Garrett Brown
Brief-Time period Rental Skilled & Content material Creator
BiggerPockets
Garrett Brown is a seasoned actual property skilled with over seven years of expertise specializing in STRs.
In This Article
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