It’s one of the basic questions schooling firms face: How do they know who has probably the most affect over whether or not to purchase their merchandise?
EdWeek Market Transient lately took an in-depth look in a particular report on the roles that 4 key decision-makers in class programs, or “personas,” play in buying choices: high tutorial officers; district know-how officers; superintendents; and college principals.
On this video, EdWeek Market Transient Managing Editor Sean Cavanagh touches on some key findings from the analysis.
