The buyer retail panorama faces a elementary disconnect value trillions of {dollars}: when manufacturers promote by means of third-party retailers, they lose the direct relationship with their finish prospects, making a black field that stops significant engagement and information assortment. This problem has intensified with shifting privateness laws, rising buyer acquisition prices, and evolving shopper expectations for customized experiences throughout all touchpoints. Brij solves this vital downside with its agentic AI-first platform that helps shopper manufacturers acquire and activate first-party information from offline interactions, changing nameless retail transactions into direct, data-driven buyer relationships. The platform empowers over 150 main manufacturers together with Heineken, Sapporo, Feastables, and Black Diamond to seamlessly seize buyer information by means of instruments like guarantee registration, sweepstakes, and rebates, driving as much as $150 income per profile and changing 10x increased than current options. With its intuitive, no-code design, Brij allows manufacturers to launch omnichannel methods globally in days fairly than months, quantifying incremental income and delivering customized interactions throughout each channel.
AlleyWatch sat down with Brij CEO and Cofounder Kait Stephens to study extra in regards to the enterprise, its future plans, and up to date funding spherical.
Who had been your buyers and the way a lot did you elevate?Brij raised an oversubscribed seed spherical of $8M from led by Vivid Pixel Capital and CEAS Investments, the funding spherical additionally noticed participation from Artemis Fund, Crimson Bike Capital, Lakehouse Ventures, Discussion board Ventures, and SuperAngel.Fund, alongside strategic angels from notable shopper manufacturers corresponding to Caraway, Brunt Workwear, and Feastables.
Inform us in regards to the services or products that Brij affords.Brij is the main agentic AI-first platform redefining omnichannel enablement by serving to shopper manufacturers acquire and activate first-party information from offline interactions. By capturing priceless first-party information from offline prospects, Brij helps manufacturers perceive shopper behaviors and preferences, permitting for more practical advertising methods, improved buyer relationships, and extra income. With a concentrate on delivering actionable insights, Brij empowers over 150 main manufacturers to boost buyer engagement and drive income development in an more and more aggressive retail panorama.
What impressed the beginning of Brij?As an investor in retail, I noticed firsthand the problem that manufacturers have when promoting by means of retail – it’s a black field. And basically flawed. I left my job in investing and went again to Harvard Enterprise College, the place I met my cofounder. We launched Brij after commencement to “bridge” the offline & on-line for manufacturers.
How is Brij completely different?Brij solves a vital problem for shopper manufacturers promoting by means of third-party retail channels: the shortcoming to take care of direct relationships with their shoppers. Not like current level options or brand-built instruments, Brij’s agentic AI-first platform empowers manufacturers to seamlessly acquire and optimize first-party information throughout a variety of use instances, quantify the incremental income pushed, and ship customized interactions throughout each channel. With its intuitive, no-code design, Brij allows manufacturers to go reside globally in simply days, seamlessly integrating with their current tech stack.
What market does Brij goal and the way massive is it?Brij is focusing on omnichannel manufacturers and it presents a trillion-dollar alternative.
What’s what you are promoting mannequin?Our enterprise mannequin is SAAS.
How are you making ready for a possible financial slowdown?We’ve all the time operated extraordinarily effectively, so we really feel adequately ready for an financial downturn. We additionally prioritize annual contracts paid upfront as a solution to handle money movement and burn.
What was the funding course of like?We ran a really tight & fast course of, which resulted in a number of time period sheets and an oversubscribed spherical.
What are the most important challenges that you simply confronted whereas elevating capital?One of many greatest challenges is distilling your complete enterprise right into a 10-page deck. There may be a lot that you simply need to say, however you have to simplify and inform the massive story & imaginative and prescient.
What components about what you are promoting led your buyers to jot down the test?
Founder market match. I’m a RETHINK Retail skilled & thought chief in commerce with over 23K followers on LinkedIn. Zack is a seasoned product chief. We began the corporate after assembly at Harvard Enterprise College.
Brij’s plain product market match & fast development underscored by the standard of 150+ prospects that we now have together with: Heineken, Sapporo, Feastables, Quip, Black Diamond, Black & Decker, As soon as Upon a Farm, Gozney, Momofuku, and ARMRA (sharing related slide under).
Clear ROI for patrons – as much as 40x ROI & averaging $85 of income per profile, translating to tens of millions of {dollars} of income for our prospects.
Buyer love – senior stakeholders at massive manufacturers sing our praises.
What are the milestones you propose to attain within the subsequent six months?
Speed up agentic capabilities, together with Brij expertise constructing & actioning of information
Finalize MCP to allow full connections of Brij to LLMs
Scale GTM crew throughout gross sales & advertising
What recommendation are you able to supply corporations in New York that should not have a contemporary injection of capital within the financial institution?
Inform your story on LinkedIn. I’m using a “founder model” technique. It has been the most important enterprise altering factor that I’ve carried out. I began posting frequently about 2 years in the past – now I’ve over 23K followers and it drives over 60% of our leads inbound. It has created unbelievable alternatives for us to get in entrance of consumers & prospects in a capital-efficient means.
The place do you see the corporate going now over the close to time period?Brij is an agentic AI-powered platform serving to shopper manufacturers redefine omnichannel enablement by unlocking and monetizing offline buyer relationships. Over the close to time period, we’re accelerating our agentic capabilities to turn into the agentic omnichannel engine for manufacturers.
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