The most recent e-book from Jay Papasan and KellerINK has lastly hit bookstore cabinets, however the work behind Rookie Actual Property Agent: Launch a Limitless Profession That Lasts began practically 10 years in the past as a single query:
What do probably the most profitable actual property brokers do of their first yr that others don’t?
So we began asking that query of increasingly more individuals. Their solutions had been the inspiration we wanted to create the final word information for brokers who’re beginning out within the enterprise or wanting to enhance their success fee.
Insider Methods: Highly effective Strikes for a Lasting Actual Property Profession
Brokers shared all types of insights. Some advisable new brokers throw a “enterprise launch” social gathering and invite all of their mates. Others suggested that they ask established brokers for the chance to host their open homes. Each interview confirmed us that not solely are brokers enthusiastic about serving to others be taught from their experiences, however that there are quite a lot of highly effective strikes that might have a significant influence on the trajectory of somebody’s actual property profession.
The recommendation we heard was various, however the wonderful factor is that once you ask tons of of individuals the identical query, and pay attention intently, you’ll begin to hear the identical solutions. These solutions are the primary trace of fashions and programs, and with sufficient of these, you may construct a e-book.
The Blueprint for Success: Mindset, Worth, Lead Era, and Service
Jay and the writing staff needed to suppose deeply about how these fashions wanted to be contextualized. That meant making an attempt to map out the vital issues a brand new agent would want to know. As with all of Jay and Gary Keller’s books, we knew we wanted to begin with mindset. After that, we explored how an agent’s worth proposition is the cornerstone of their success. Then, we wished to determine the significance of strong lead technology and database habits, and focus on how brokers can develop the talents they should present outstanding service.
As soon as the define was set, it was time to draft. And revise. And draft. And analysis. And revise once more.
Designing an Icon: The Artwork and Science of the Guide Cowl
As soon as the e-book was principally written, it was time to determine what it could appear like. They are saying that you simply shouldn’t decide a e-book by its cowl, however the reality is, a e-book’s cowl is fairly vital.
The purpose was to have a canopy that confirmed that this e-book can be giving individuals insider performs, that it could be a trusty information. We additionally wanted it to catch a reader’s eye, so we examined designs and the way they appeared in digital search outcomes.
However whilst we had been closing in on the design of the e-book (it took us 5 design rounds), we wished to be sure that the whole lot was the perfect it may very well be.
Rookie Actual Property Agent had at the very least 4 rounds of copyediting and proofing, throughout which the writing and analysis staff had been nonetheless reaching out to brokers to seek out actionable insights.
Constructing on Rookie: Empowering Brokers With Coaching and Sources
In early 2025, Jay and the staff determined Rookie was prepared. It was time to ship the e-book off to print. Through the roughly six months it could take for the 1000’s of copies to print and arrive on the warehouse, the staff turned to creating the assets that will construct on the e-book’s fashions and programs and make them trainable.
The KellerINK staff partnered with KW LABS to run a beta take a look at for a e-book membership that groups and market facilities might use to show the e-book.
For six weeks, the writing staff taught the e-book and gathered suggestions. The ensuing slide decks, teacher notes, and worksheets had been posted to the KellerINK useful resource web page, the place they’re free and out there to obtain.
Rookie Actual Property Agent: Launch a Profession That Lasts was formally launched in early September 2025. By late September, these studying assets had already been downloaded over 5,000 instances — and the e-book had discovered its approach to over 8,000 readers. With extra assets and coaching within the works, our hope is that this e-book will assist brokers the world over really feel impressed and empowered to create an actual property profession that brings them the life and enterprise of their goals.
It’s been an unimaginable journey watching this e-book come collectively. Right here’s to the subsequent one!
